There is an old saying – “There is strength in numbers” – that has been co-opted as a mantra by everyone from politicians and military strategists to Olympic athletes. It is adopted by many simply because of its seemingly inarguable logic and truth: one of something is never as strong as many of something can be.
While the saying above is certainly applicable to a variety of situations and contexts, one instance where singularity is just as powerful as multitude is with digital signage media. While many digital signs – a video wall, for instance – in unison can create an imaginative and attention grabbing visual stream, one digital sign on its own can harbor just as much power. And it is within this simple presentation that the true power of one becomes apparent – a standalone digital sign can be used anywhere without the need for a network. Easily, seamlessly and quickly.
In the world of promotion, a single serving digital signage player is a must – a presentation for board members, a trade show booth to pump your hot new product line, a changeable menu board – etc. – and the ability to set-up and deploy quickly is essential. Portability is also important – having to take your media out of an existing network is possible, but it would be like having to remove your computer from your home entertainment set-up in order to travel with it; it would be much less expensive and time consuming to simply buy a portable single-use computer like a tablet instead. The same idea applies with standalone digital signage players.
Being able to “plug and play” with a digital signage player is not only a convenience, it is essential for those who utilize the medium in their travels. A pre-configured system, like the Mvix DS Dlite Signage System, offers all of the impact and flexibility of a multi-screen networked display with one screen and no network. Simply plug in your media via flash drive or card and the player handles the rest. A ready to use, single player for a single screen without any complications – simple, powerful and usable.
So while the old adage “there is strength in numbers” may certainly be true, there is something to be said for the power of one also.
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